Do Recent Google Updates mark the End for Organic Search? rating not rated
SoftXML
                  Programming Books
                Open Web Directory
           SoftXMLLib | SoftEcartJS
xml products   Home page    contact    site map
Contact Us
Latest Blog Articles:   Latest SEO Articles | RSS Feed
Why Are Express JS Developers Valuable?
Android vs iOS Which is More Secure?
How Bespoke Software Can Boost Business Productivity
Avoid A Crash, Use Your Traffic Right
Write Guest Articles
Articles Archive




The Art & Science of JavaScript ($29 Value FREE For a Limited Time)
The Art & Science of JavaScript ($29 Value FREE For a Limited Time)


6000 Marketers Already Use This (And They Are CRUSHING It)

Article Writing Software








Do Recent Google Updates mark the End for Organic Search?


If there is one thing that Google prides itself with, it’s that they work their hardest to ensure that their users are finding the most relevant, updated answers to their queries. This means constant updates to the algorithms and a dedicated spam fighting team, which tries to always stay one step ahead of the Black Hat SEO tactics. The results have often been frustrating to web owners and SEO’s alike, as updates, such as Panda and Penguin, may have had a negative effect on their Google rankings for their specific keywords.

Over the past several months, it seems that Google has been providing searchers with answers to some queries directly on the search page. The person searching for something is obviously thrilled with update, because it eliminates one step on the search for answer – clicking the link and actually going the website for the answer. While this is great news for the regular Joe, it is a nightmare for web owners who depend on clicks and web traffic for their revenue stream.

Google has slowly started rolling this out, probably over a year ago I think the first time I saw it was when I asked what “15 percent of 365” and I was surprised to get a direct answer. Over the following few months, I started seeing It more and more. Google a celebrity, athlete famous person and odds are you’ll see their bio pop up on the right panel. If you are looking for a list of movies by a specific actor, or books by an author, a simple Google search will typically give you a result similar to the image below. No need to go to IMDB.com or a site similar to it.

Google search - No need to go to IMDB.com

When searching for the weather forecast, the graphic is so large that there are no organic results on the page.

Google search - weather forecast

As I mentioned above, the particular graphics aren’t that new, but lately Google has increased the kinds of answers that it will give in these information card. After Hummingbird, the latest Google update, it’s being recommended that your content should be optimized to answer questions rather than target keywords. This makes sense, since of the major changes to the algorithm is a focus on long tail searches rather than just one or two keywords. But from a more sinister point of view, Google is now crawling pages and pages of high quality answers to all kinds of questions, and they can use that content as they see fit.

For example, search for “How to lose weight” What you see below are 3 Google ads, then a Google card with three answers, all from large corporate sites. There were no organic results on the top half of the page.

Google search - How to lose weight

To be honest, these answer cards don’t seem to be the standard just yet, I googled a bunch of different question, hoping to find more samples, but came up empty. But as we’ve seen in the past from Google, they rarely just make an update and leave it. They slowly roll it out, and are constantly tweaking their algorithm until it reaches perfection.

In my opinion there are two reasons why Google wants to provide as many answers on-page as possible. The first is what I mentioned above; it’s much faster from the users point of view to get answers to their questions. Secondly, from a business perspective, the farther down the organic results get pushed, the Google ads, which remain on the top of the page, will have more value.

It’ll be interesting to see how this unfolds over the next couple months and see if indeed there is true damage done to organic search, and how the online marketing community will respond.

Shauli Zacks is the SEO team leader at Somoto
Shauli Zacks is the SEO team leader at Somoto, a software monetization company, located in Israel. When he isn’t in front of the computer Shauli can be found relaxing at home with his family.

Tag cloud

Google

SEO

ads

algorithm

answer answers

card

content

give

keywords

kinds

large

mentioned

organic

owners

page

pages

past

person

point

queries

questions

rather

results search

searching

Share/Bookmark
Rate This Article
(votes 1)

No Comments comments

Post Comment

We love comments on this blog - they are as important as anything we write ourself. They add to the knowledge and community that we have here. If you want to comment then you’re more than welcome – whether you feel you are a beginner or an expert – feel free to have you say.



* = required
Leave a Reply
Name *:
Email *
(will not be published):
Website:
Comment *:
Human Intelligence Identification *:
What is the background color of this web page?
  
Close
Please enter a valid email Please enter a valid name Please enter valid email Please enter valid name Enter valid year
™SoftXML.   Privacy Statement  |  Article Archive  |  Popular Web Development Books
^Top