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Digital Mishaps: Common Errors Made By New Companies


When you launch a new company, itís vital that you use technology to your advantage. Failure to do that will mean you never manage to compete with others in your marketplace. At the end of the day, you need to pull out all the stops if you want to succeed and become rich. However, most people make the same mistakes over and over again. With that in mind, we wanted to highlight some of the most common in this article. With a bit of luck, reading about them here today will help you to avoid them in the future. Just donít panic too much when you get things wrong. Thatís is going to happen as you grow in the business world, and you just need to identify your errors and put them right. The information on this page should encourage you to lay the best foundations for your operation to grow. So, pay attention!

 foundations for your operation to grow
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Not enabling remote working

Depending on the nature of your company, you will probably want to enable remote working for your staff. That concept allows them to perform tasks and complete jobs from anywhere in the world. It means they can work from home on the weekends or when they canít make it to the office. Maybe their kids are ill, and theyíre had to stay home to look after them? Well, thatís not an issue when they can log into their computers from their house. They can perform all the same actions they would have done in the office. Failure to enable remote working will mean you lose employees whenever they have to stay at home. That will cost your company a lot of money over the course of a year. So, it makes sense to research the best remote working tools online right now. There are lots of websites that offer recommendations. Just spend time reading reviews before making your selection.

 best remote working tools online
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Not using cloud storage

Cloud storage has become an essential tool for all company bosses and their teams. Just like remote working, it allows people to access files and documents from anywhere in the world. All they need is a decent WiFi connection and the login details and passwords. They can then view and edit all their most important work. Itís ideal for when people have to meet with clients. It saves them from taking lots of paperwork along. They can just log into the cloud and retrieve everything they require in a matter of seconds. Also, cloud storage providers have to use advanced security. If they didnít do that, people would get hacked all the time, and theyíd build a negative reputation. So, those files and documents are safer in the cloud than anywhere else in the world. That means you donít have to stress about people gaining access and stealing client information.

Not investing in external firewalls

Most new entrepreneurs will focus their efforts on digital security. That is sensible because there are lots of online threats they need to avoid. However, sometimes you have to purchase real-world products to ensure complete safety. For example, external firewall hardware is critical in the modern world. There will come a time when hackers manage to work their way into your system. That is the case, regardless of how many software solutions you use. An external firewall could stop them in their tracks. The devices work by checking for unwanted connections as they move from your router to your network. If the machine notices something unusual, it will block all connections and present you with an alert. You are then free to investigate the connection before you continue.

Not outsourcing IT support

Unless you have a lot of money during the startup stage of your company, you will want to outsource IT support. You just need to find a reliable IT company with a good track record. There are thousands of them around today, and so you just need to search Google. It should become clear which brands offer the best services in your home country. Still, you need to take a look around and ensure you leave no stone unturned. The benefits of outsourcing IT support are evident. Firstly, youíll have a professional ready to swing into action when something bad happens. With a bit of luck, that should mean you can continue with your working day with minimal disturbance. Secondly, you will have more time to focus on growing and expanding your operation. You are at the stage where you need to refine your working processes and practices. Well, using IT support experts means you shouldnít encounter too many distractions.

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Not using chat software

There are two types of chat software every new business owner should use. The first is a program that allows you to communicate with staff. The last thing you need is for people to shout across the office or get up from their desks every five minutes. So, install a chat solution on your network that enables people to send private messages. Your team can then pass information and collaborate without moving away from their computers. The second type of chat software you need relates to customer service. Installing live chat on your website will mean people can get in touch with you in real time. That should discourage them from looking elsewhere for a product or service if they encounter a stumbling block. With a bit of luck, they will send you a message highlighting their issue. Your team can then reply with the solution. Easy!

Not launching a professionally designed website

Itís tempting to use free site builders or templates when creating your first business website. You probably donít have a lot of money to spend, and you just want something to represent your brand. The main problem is that most people can spot an amateur site a mile away. Thatís bad new for you because you need to create a positive first impression. So, allowing potential customers and clients to see a poor design is not acceptable. With that in mind, you need to look for ways of getting a professional domain without breaking the bank. While there are many solutions, the best one involves the use of freelancing websites. There are many people on those platforms with the skills you require. So, post a job, and wait for the offers to come flooding in your direction. You can always negotiate with freelancers, and so you are certain to get a better deal.


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Not using social media for marketing

There is no getting away from the fact that social media has fast become every marketerís best friend. Platforms like Facebook and Twitter allow you to connect with millions of people all over the world. They also allow you to create business pages and promote them using specialist tools. So, every new boss must get used to using social networks for advertising. However, itís not as simple as it might sound. Indeed, many people believe social marketing has become somewhat of an artform. There are no guarantees, and itís not an exact science. Still, it could assist you in growing your audience and driving lots of traffic in your direction. There are thousands of articles online that contain tips and tricks. So, now is the time to begin your research. Everything you need to know is out there somewhere. Best of all? The information is freely available.


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Not making an investment in SEO

It might sound like a sad fact, but you are not going to succeed online without a robust SEO strategy. The chances of you getting things right without thinking about search engine optimisation are slim. Itís a technique used to make sure your website appears within all the best search listings. For example, letís presume you own an accounting firm in London. When someone types ďwho are the best accountants in LondonĒ into Google, you want your site to appear first. You get the idea, right? Well, there are people out there with the right knowledge and strategies to make that happen. You can handle basic SEO tasks in-house with little expertise. However, youíll have to make an investment and use professional services if you want to achieve the best outcomes. Again, there are hundreds of SEO companies in operation these days. A Google search should highlight many suitable brands you could contact. It stands to reason that the domains listed at the top of the page are the best place to start. Those people are obviously good at their jobs.

Now you know about some of the biggest mistakes made by new business owners, we hope you manage to avoid them. As we said at the start of this article, everyone gets things wrong from time to time. So, thereís no need to get too stressed when that happens. You just need to put procedures in place that allow you to change your approach quickly. Itís your ability to notice when you do something wrong and put it right that will help your brand to succeed. Remember to take a look around before you leave this site. There are many more posts from which you could learn a lot.

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