Creating your own website has become comparatively easy with so many online
tutorials and tools on deigning a website. If you are not sure about
your own capabilities you may take the help of a professional web
designer. When you are building a website for online business it has
to generate income. You should not only have a professional looking
website but it should be effective in generating business for you.
This requires certain considerations when you are building a
commercial website. Here are 10 tips on how to make your website
you have uploaded your website on the net you want people to know
about it and the product or service you are offering. Therefore,
advertising and publicity are of utmost importance. You can have word
of mouth publicity but it is not very effective when it comes to
business online. Pay-Per-Click is a good way of generating interest
on your website. Your advertisement will bring you targeted visitors
from whom you can expect to make profit.
a relevant site layout is very important for an online business. Your
templates should be attractive as well as relevant to what you are
selling. For example, if you are selling kids stuff you should have
interesting cartoons and animations that will charm the kids as well
as their parents. The next important element is the content. Quality
of the content is extremely important for the success of online
business. Your content should be interesting, precise and informative
which will please the readers and keep them hooked. If you write a
lengthy content with unrelated issues in between and if they are not
organized in proper steps, the visitor will become bored and will
soon drift away. As a result you could lose a valuable customer.
Search Engine Optimization
engine optimization is another way of popularizing your website, for
the search engines and for the human readers. Have enough targeted
keywords in your website so that you can catch high rank in search
engine page result. This will send you targeted audience to your
website free of cost.
Be up to date
sure to be update your webpage frequently and offer something new for
the readers regularly. If a person is visiting your page often he/she
will not like to see the same content over and over. You can give
incentive to the visitors like free gift with a purchase or discount
build a profitable business network you have to have a strong social
network presence. Make use of Twitter, Facebook, etc. to talk about
your business. To build a business network you could offer free
e-mail membership or RSS subscription, or newsletters. To have profit
you must have a strong customer base.
must be in touch with your customers. You must have e-mail address of
your visitors and alert them when you introduce something new. Each
web page should have your contact address, your e-mail address, fax
number and phone number. Your website should have the facility of
being viewed offline too.
sure to ask for a feedback from your customer and visitors. These
feedbacks will give you an idea of what the customers are really
looking for and any weaknesses in your website.
should track your every move right from the beginning. You should
have knowledge of how many visitors you have, what is their activity
when they visit, how many viewing convert into buying and so on.
Keeping a history of your customers can help you to analyze the data
later and to rectify your weaknesses and increase your strength.
Name and logo
business website must have a brand name and a logo as these generally
impress the customers and you are perceived to be professional and
ethical. When you advertise use your brand name liberally. Employ
some experts in developing your brand image and establish your
but not the least, have a site which is easily accessible and should
open quickly. Do not have too many links or too much design elements
and make sure that all the links are working properly.