Media has always been very powerful in promoting business. The art of
advertising is most important to the success of the business. Internet, and of
late the trend of social networking have dynamically changed the concepts of
advertising and marketing. Internet tool like social media as a means of
marketing is becoming powerful day by day as it helps to give a boost to many
companies who actively participate in social networking.
Social media is an interactive platform for people, in this case
between consumers and producers or interested parties. Through social media
people share news, information, views and read and comment on them. It`s a kind
of conversation happening all the time over the internet and the tone is
informal. twitter.com/softxml" style="text-decoration:underline;">Twitter,
Facebook, Flickr, YouTube,
Digg etc. and other blogging, video sharing, messaging and mailing
sites can be included in social media.
When you are using social media for business you have to
promote your site so that you get attention in the form of traffic and
links. This is an economical option for promotion which will allow you to
interact with many visitors who may become loyal to you over the times.
Understanding social media will give you the power to converse with people and
give meaningful response. This is very important when you are running a
business. It also helps with the idea of how to maintain your company’s
reputation with the public.
Interact with big companies
If you are running a small business you can interact with large companies
through social media. You can get an insight into what strategies they follow
and what their secret to success is. It helps in building brand awareness,
information on new product can be marketed, and how feedback from customers can
be accepted which will go into improving your business, build a loyal customer
base, get new clients and build up your company’s reputation.
Once you as a business person get on to social media marketing (SMM) your
company will be talked about on the internet. It will get a reputation and lead
to brand building. Once you put your message people will read and spread the
message further to more people. If your blog is useful in a social network like
Twitter you will get followers which will help your company to grow. You can
use these mediums to announce your new products, news and information about
Increase in traffic
As your company’s social network grows you will come to the front page of video
sites, news and bookmark sites. Featuring in the front page will result into
sending large amount of traffic to your site without any delay. Not all traffic
will result into conversion but some will and you will be able to earn a decent
amount of profit. The rest of the traffic will help to take your business to
the right direction. The best part is that all this publicity you are getting
from social media networking is either free or spending very little compared to
what you are gaining.
Search Engine Optimization
Search engine ranking is one of the ways to
increase website traffic. Search engine optimization is the key to
direct marketing and through social media you can develop strategies for SEO
initiatives. Common keywords, tags, links, and ticker symbols add to your
search engine ranking. There are other alternatives to search engines through
social media which will take your message to many people. While search engines
expect you to follow certain guidelines, a compelling blog can get huge traffic
when it is published and linked to from
SMM and traditional marketing
SMM and traditional marketing can be followed side by side. Traditional
marketing include banner ads etc. They are useful to a business as an appealing
banner attracts many visitors at a single step. On the other hand you can
strengthen your SMM. However, the power of traditional ads is dropping because
people are not ready to try out a product just by seeing an ad. They would
rather buy following a “twit” recommendation. SMM helps you to reach people who
can influence and recommend. As the power of SMM increases you can do without
traditional ad to have traffic in your website.
SMM gives you an advantage of being a part of a community. This is very
important to the success of a small and medium business. It helps you to build
a powerful network where you meet like minded people with whom you can discuss
things of interest pertaining to business or otherwise. This is a great way of
gaining knowledge and information.
If your social media campaign is successful it can be a major factor in the
growth of your business. With a minimal cost you will get brand publicity and
advertisement. Also, your market research and improvement of product can be
carried out for free.