Ever since the concept of Search Engine Optimization came into being, the way
people receive search result has changed, Google has always been the leader in
search engine optimization. However, with Microsoft`s much vaunted Bing,
Twitter and Facebook garnering so much attention worldwide, will Google`s
position be compromised? Will the concept of search engine optimization change
You can track your leads from these different sites using a web analytics tool
like Google Analytics. If you`re new to these tools, you might consider taking
one of Webucator`s Google
Analytics training classes.
The concept of search is changing. Many new ideas are coming into play and
people are lapping these up. So much so that social networking sites have also
started playing an important role in search engine optimization. Microsoft has
decided to battle Google with its new brand Bing, a developed version of Live
Google is the undisputed leader in search engine optimization. Most people,
when they want to search something on the Internet, go for Google. On 28th
May 2009, Steve Ballmer, CEO of Microsoft, announced at the All Things Digital
conference in San Diego that Bing is going to replace Live Search. Immediately
after that, on 3rd June 2009, Bing went
live. Having done some research on Bing, we can safely assume that Bing has
already captured some attention worldwide.
Let us see what Bing has done that is different from Google. For starters, Bing
has a background image that is supposed to change every year. When a search is
done via Bing, an explorer pane is displayed on the results page on the left
side of the search results. This explorer pane lists the related search
results. This concept is very much unlike Google, which displays related
search items at the bottom of the page. Bing also categorizes some search
results. Although some search marketers have raised their eyebrows on this
point, Bing has assured everyone that search engine optimization will continue
to work well with this model.
So, how does all this affect search engine optimization? Not much, to be honest.
The appearance of Bing has simply heated up the market. Both Google and Bing
will coexist peacefully. No strategy change is really required now that Bing is
is now the most visited social networking website in the world. Facebook has an
enormous number of users who remain logged into it and hence are invisible to a
great portion of the web, namely search engines. To be visible to these
Facebook users, websites have to be associated with the site`s feeds and
searches. Facebook has also introduced vanity URLs that is expected to increase
SEO of people and companies using it. The vanity URL will allow users to choose
usernames and have separate pages starting with http://www. So, someone may
have something like http://www.twitter.com/softxml.
Therefore, if someone searches for softxml in Google, the results will
display this URL. This will increase SEO. For a company this can safely
translated into targeted web traffic, and subsequently conversion. It is easy
to create a brand username and get displayed. This has created huge opportunity
of SEO using Facebook application for businesses.
Facebook also added new internal links to it`s brand Pages in users` public
search listings. So, if someone is a fan of something, that will be displayed
in his or her public search listings. That way, companies will have a great
chance of exposing themselves to Facebook users and increase their SEOs.
Twitter has now emerged as an important tool to find live information. There
are many tweets that concern what is happening around the world. Searching
tweets can keep people updated on many real life news items. Twitter also works
well in sending visitors to other web pages and this is a great advantage for
search engine optimization.
To increase SEO, business can follow some steps that will be effective.
Choosing a good username is important. The username should
reflect the brand being endorsed. Added to this effective username should be
optimal utilization of bio.
After all this is done, constant tweets are a must. The tweets must be
interesting and relevant to the product or service. They have to made keyword
rich with carefully selected initial characters. Since search engines display
about 42 characters in their search results, this is vitally important to make
the users understand what is being offered.
The tweets should direct the users to a landing page where they can find
exactly what they want. No hunting around for the users please! Finally, the
marketers need to spread the word about their twitter account that leads to the
organizations` landing page.
Social networking websites have this tremendous potential to create buzz about
multiple subjects. Once a topic picks up steam, it spreads like wild fire.
Facebook and Twitter can certainly drive traffic with effective SEO campaign.
Search engine optimization
is here to stay, at least in the near future. It doesn`t matter whether people
are going to divide their time between different search engines or spend more
time logged into social networking sites. If the content and the news is good,
people will still talk about it using different modes of Internet