There`s been a lot of debate as to the value of article syndication, some are quick to cite the possibilities of having your articles modified without your permission or even being accused of spamming. Others jump to the defence of article syndication and point out that it is still one of the best ways to build links and establish your authority in the field. Whatever your personal views, there is no denying that a carefully managed article syndication campaign can do wonders for boosting traffic. You do need to be careful where you are submitting articles though. An article directory or RSS feed where human editors must go through the article before accepting it is best.
If you`re specializing in an area where there are continuous improvements, such
as SEO-articles-for-website-and-page-rank style=text-decoration:underline;>SEO, you`ll want to keep your information up to date so that people will
continue to believe that you are an expert in the field. Article syndication
can mean that your work is on hundreds of sites on the internet and there is no
way to update them. If people read these older articles they may think that
you`re stuck in the past and not aware of current issues.
Most of the reputable directories nowadays have strict rules about modifying
authors` content. Unfortunately this doesn`t mean that everyone thinks this
way. Some webmasters apparently think that allowing them to archive your
article is the same as allowing them to make changes to it, despite your
instructions to the contrary. You need to carefully monitor any article that`s
in syndication to ensure that the integrity is maintained.
Loss Of Revenue:
Some people set up their own article directories so that they can make use of
revenue tools such as Adsense. This only works if the articles are on a topic
that people will want to know about, and if there`s nowhere else they can find
them but on your site. If you allow your articles to appear on other sites then
people can find them elsewhere and there`s no need to come to you site. This
can seriously cut down on your revenue. Of course this is only applicable to
sites whose sole purpose is to house articles.
Search engines, such as Google, don`t like duplicate content. It`s one thing if
the same article shows up in multiple directories. That`s to be expected.
However, if all the content on your site shows up on other sites, you`re very
likely to have your page rank drop to zero. It won`t matter that you were the
first one with the content. To the search engine it`ll look as though you`ve
copied all your content from other sources.
You might not be the one who`s actually doing the spamming, but your name can
become associated with it. Imagine that you`ve given practically everybody,
including newsletter publishers, the right to re-publish your article, as long
as they retain your name as the author and the link back to your site. Should
one of those newsletters be accused of spamming, your name could very well
become associated with the infringement since it was your article that was sent
That`s a lot of disadvantages, but article syndication isn`t all bad. In fact
it`s one of the most popular marketing tools for many webmasters. Here`s why.
It all comes down to the links which you`re allowed to include in your
articles. People will want to know more as long as your article has substance
to it and isn`t an attempt at a cleverly disguised advertisement. This will
lead them to your site once they have a link to do so. Article syndication lets
your article be seen by more people than if it was just kept on your site. This
translates into more visitors if you can offer them something of high quality.
Why is this important? If you are selling a product, or endorsing a product as
an affiliate, people will want to know that you have at least some idea of what
you`re talking about. Would you buy web hosting from someone who doesn`t know
the first thing about it? Writing relevant articles within your chosen niche
and having them syndicated is a great way of making a name for yourself. People
will have more confidence in what you`re offering if you can present yourself
as an authority.
The higher the page rank, the higher the site will appear in the search
results. Most people only look at the first ten or twenty sites before refining
their search so the aim is to get into the top twenty. It`s often difficult to
convince people to link to your site, unless you offer useful content that
includes a back-link. Many of the article directories already have their own
high rankings and this serves to increase the importance of the link. Imagine
having hundreds of back-links by just submitting a few articles.
Article syndication can be a good thing, if done properly. Remember that, once
you have submitted your article to a directory or an RSS feed, you have very
little control over what happens to it. Articles are best used to market a site
which contains other useful content. That way there`s no chance of your site
being penalized for duplicate content. Try to stick to one niche so you can
make yourself an expert in that area, and this limits the possibility of your
article being arbitrarily taken up by a lot of unscrupulous general sites.