Email marketing is one
of the best ways to get word out to a large group of people, its effectiveness
depends on how many people you can get to subscribe to your list though. The
important thing to note about email marketing is that you must give people the
option of choosing to receive your emails. That`s why buying a list from an
email broker might not be such a good idea, as you have no way of knowing how
they actually obtained the addresses. One of the best ways of building your
email list fast is offering a free product in exchange for a subscription. Make
sure that what you`re offering is of value to potential subscribers. You`ll
want to get as many people as possible to your sign up page and submitting
articles which contain a backlink is a good way of doing that.
One of the easiest ways to get a huge email list is to buy one. There are many email brokers out there
who claim to have lists which number in the thousands, if not the millions.
It`s very tempting to want to forego the work and just shell out the asking
price, but there`s something that you have to take into consideration first.
How were those emails obtained? There are legitimate services in which users
allow third parties access to their email addresses. Unfortunately, it`s often
difficult to tell which the genuine ones are. If the email lists were obtained
illegally and you buy it and start sending out messages, you could be accused
of spamming. That`s the last thing you want associated with your name.
That`s not to say that
there aren`t any legal methods of building your email list fast. On the
contrary, there are quite a few that do work. The key is getting people to
willingly give you their email address and the only way of doing that is
offering them something in return. That`s the best way to boost your email
list: build a website, offer something of value on that site and then get word
out about the site to as many people as possible. Let`s talk about the latter
two (building a website is a whole other article by itself).
Give Away Free Reports/E-books:
This method operates on
the premise that people are always interested in free stuff, and they`re always
looking for information. Pick your niche right and you could see a massive
explosion in your email list after just a week of marketing. There are two
strategies that you can use:
1. Opt-in To Get The Report:
Everyone has seen this
at some point. You go to a site and they offer a report or free e-book in
exchange for you signing up for their newsletter. This is extremely effective,
but it depends upon your having something of value to offer. Your report must
be such that, after reading about it, people feel that they must have it. It`s
not a bad idea to submit some reviews to forums, blogs etc. so that visitors
can read positive feedback if they search for the title of your report. Pretend
that you`re trying to convince people to buy it and write your site copy
2. Use Your Backlinks In Your Report:
Used correctly, this can
be a very effective method. Sometimes people may not want to sign up to get
your report simply because they don`t like feeling pressured to do so. By allowing
them access without having to opt-in, they`re more likely to get the report,
and if the information is useful they`ll want more. That`s when it can come in
handy to include a backlink to a page on your site where they can then opt in
to your list. This builds trust between you and your visitors since they don`t
feel as though you`re forcing them to do anything, and they can evaluate your
work before choosing to go on.
Write Like You Never Have Before:
You`re not going to get
people to sign up for your newsletter if they don`t want your e-book or report,
and how can they want it if they don`t know about it? Yes, you`re going to have
to do site marketing as part of your email marketing campaign. It`s a lot
easier than most people think. Just pick a niche that you love, and hopefully
one that people are interested in, and write about it. You can set up a blog if
you choose or complete articles to be submitted to article directories.
Contribute to forums, and submit guest blog posts if possible. The point to all
of this is to include a link back to your site. If you content is exciting,
people will want to see what it`s all about. If you`re doubtful about your
writing skills, there are many freelance job boards where you can find a writer
who`ll work for a reasonable price.
If you`ve got even a few
hours a day to spare, you can have an e-book and at least ten articles done and
submitted in under a week. Give it another week and you`ll see your email list
starting to grow. You can offer as many reports as you`d like to get more
subscribers. It doesn`t get more basic than this and it`s the best way of
building your email list fast.