Niche landing pages are simply web pages where visitors are directed to whenever
they click a result in a web search or whenever they click a web ad. For niche
affiliate marketing, landing pages would refer to the web page where you, as a
merchant, would want your potential customer to be directed after clicking your
ad on your affiliate’s website.
landing pages is simply the first page that a visitor to a website sees. For most websites, the default landing page is a homepage from which most visitors start their stay on the site.
However, savvy- brands who understand consumers like to be engaged with, also make sure to create landing pages that are either highly optimised to a specific type of visitor, or connected to a broader marketing campaign.
Such landing pages frequently include calls for action so visitors complete a task. For instance, reminding them to take advantage of a special offer.
Some online businessmen would even use the homepage of their websites as the
landing page for their ads.
Are these businessmen making a
big mistake? Or should you follow their method in creating landing
pages for their ads?
Well, you can always follow what most online retailers do, directing their
potential customers to the homepages of their niche websites. But if you want
to achieve something more from your online business, and if you want to earn a
lot of profits, you better create a special landing page for your web ads.
Why? Here are a few reasons why you need
to use landing pages for your web ads. And take note, it would do you a lot
better if you create a great landing page than a so-so one.
Reason no. 1: It is the only way you earn
conversions in a niche affiliate marketing program.
There are a variety of
niche affiliate marketing programs today, but most of these programs
let the merchant pay the affiliate in a pay per click basis. Basically, all you
have to do is sign up with the program and submit your ad.
The program owner would then distribute your ad to various affiliates who would
place your ad on their websites. Whenever your ad is clicked, a visitor
would be directed to your landing page and you would have to pay the affiliate
for his service.
As a merchant, you earn in a niche affiliate program through conversions—that is
whenever a visitor that is directed to your site actually buys a product on
your site. Without these conversions, you actually earn nothing from the
Also, the more visitors that your affiliates have directed to your site, the
larger would your expense be. And the only way that you can recover from these
expenses is through conversions.
Now, you sure won`t get any conversion if you have posted an ad on your niche
affiliate`s site without an actual landing page for the potential customer to
be redirected into. It`s just like advertising a product without actually
having a store to sell your
Your advertisement may be enticing enough to encourage people to purchase a
product, but without the landing page, how will they know how to purchase the
It is therefore important to have landing pages for your ads because it is the
only way for you to earn something in an affiliate program. Without landing
pages, all you do is spend money paying your affiliates without actually
getting anything in return.
Reason no. 2: Other web pages may just
not be enough.
Many people make the mistake of making their website`s homepage as the niche
landing page for their ads. The same is true for those who make use of other
pages like a "contact us" page or a product page. Homepages are often designed
to serve multiple users and contains a lot of links to other pages or to other
The same is with the other two pages mentioned. If you want to be successful in
an niche affiliate program, we`re sure that you don`t want your landing page to
cater to the needs of various people, most of which may not be really
interested with your product.
When choosing a niche landing page, you must always have the customer directed
into that page in mind. Therefore, your landing page must be relevant to the
keywords and the contents you placed on your ad.
It is also important that the landing page can induce your visitor to take
action—that is to purchase your product or at least provide leads for potential
Landing Page Optimization: The Definitive Guide to Testing and Tuning for
You probably entered into a niche affiliate marketing program with these things
in mind: to save on advertising expenses and to gain more profit. But if you
get into a niche affiliate marketing program without actually having a landing
page, you`ll end up paying too much without getting anything in return.
So if you still don`t have a landing page for your ads, you better start
creating one now. And don`t get us wrong; it isn`t enough for you to have just
a landing page—it should be a great landing page.