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<rss version="2.0"><channel><title>SoftXML | DEVELOPINGYOURWEBSITE SEO Articles</title><link>http://www.softxml.com/rss/articles/developingyourwebsite.xml</link><description>SEO Articles</description><pubDate>Mon, 16 Feb 2009 07:55:46 EST</pubDate><language>en-us</language><image><title>SoftXML | DEVELOPINGYOURWEBSITE SEO Articles</title><url>http://www.softxml.com/images/rsscategory.gif</url><link>http://www.softxml.com/rss/articles/developingyourwebsite.xml</link><width>80</width><height>73</height></image><item><title>Developing Your Web Site for Maximum SEO Performance</title><link>http://www.softxml.com/LearnTutorial.asp?id=45182785248&amp;f=developingyourwebsite&amp;fo=articles</link><description>&lt;p&gt;Websites are the key to the success of your online enterprise. 
	While designing website you must aim to reach out to maximum number of people, 
	and you need &lt;a href="http://www.webceo.com/cgi-bin/go/clickthru.cgi?id=softxml" style="color:blue;"&gt;Search Engine Optimization (SEO)&lt;/a&gt; for this. For SEO a website 
	should be crawled frequently by the search engine spider. And, spiders crawl 
	and index web pages, not websites. Therefore, first, you must consider your 
	website as a collection of web pages, respecting their individuality.
&lt;/p&gt;

&lt;p&gt;The factors that influence the success of a website for &lt;a href="http://www.webceo.com/cgi-bin/go/clickthru.cgi?id=softxml" style="color:blue;"&gt;SEO&lt;/a&gt; are&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Content&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Design&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Keywords&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Domain Name&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Navigation Menu&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Linking Strategy&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Content&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The importance of good content cannot be ignored as web 
	browsers surf through sites only for obtaining useful information. The content 
	appearing on your site should be unique and interesting. If you use copied 
	content search engines will not index your pages, as this will also put a stake 
	on their reputation.
&lt;/p&gt;

&lt;p&gt;Web surfers are impatient. If you cannot hook them within 30 
	to 40 seconds, they will drift away to the next link. Use short and crisp 
	language, brief paragraphs, and bulleted points to organize your text. Make 
	your pages as interactive and responsive as possible. Each content page should 
	have valid HTML that can be easily read by the search engines as well as web 
	browsers.&lt;/p&gt;

&lt;p&gt;Classification and arrangement of the information is also 
	important. For example, never present your products and services on the same 
	page. List them on two separate pages. Content is so important that the other 
	factors we are going to discuss now have their strategies depending on it.&lt;/p&gt;
&lt;p&gt;Design&lt;/p&gt;
&lt;p&gt;It is needless to say that the design should be appealing with 
	nice color scheme and layout, attractive logo, beautiful fonts, and MUST be 
	simple. Complex designs tire human eyes. There are some techniques like 
	presenting the motive of the site in a bold and eye catching manner, keeping 
	the text section segregated from the top section, minimizing the use of 
	Macromedia Flash/Java, etc., that help the site greatly to earn page rank. 
	Avoid use of frames as search engines often fail to index them. Using LONGDESC 
	attribute for providing the URI of the full HTML description is also equally 
	important.&lt;/p&gt;
	
&lt;p&gt;&lt;strong&gt;Keywords&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The content should be supplemented with highly targeted 
	keywords. You should focus on 1 to 3 main keyword/key phrases and say up to 6 
	to 7 secondary keywords. What you should do is to
&lt;/p&gt;

&lt;p&gt;
	Prepare a list of 
	keywords and key phrases. Scan through your competitors’ site and take help of 
	web analytic tools to find out which keywords are drawing maximum traffic.&lt;/p&gt;
&lt;p&gt;Add unique 
	modifiers like geographical keywords, adjectives describing your services, 
	industry-specific words, etc. You will earn higher page rank with specific 
	keywords than with highly competitive generalized keywords.
&lt;/p&gt;

&lt;p&gt;Analyze your 
	keywords using free tools provided by search engines like &lt;a href="https://adwords.google.com/select/KeywordToolExternal" style="color:blue;"&gt;Google&lt;/a&gt; or &lt;a href="http://keywordanalysis.info/Overturekeyword.asp" style="color:blue;"&gt;Overture&lt;/a&gt;.
&lt;/p&gt;
&lt;p&gt;Decide on the 
	number of main and secondary keywords to be used in each page.&lt;/p&gt;
&lt;p&gt;Use SEO keywords 
	variations as it adds flavors to the content.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Domain Name&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The name of the domain has powerful impact on both your 
	customers and the search engine crawlers. Use analytics tools to decide on the 
	name and use the main keyword as the domain name. It improves the perceived 
	relevance of the site for the users as well as for search engines and 
	directories. Your domain name should be indicative (&lt;u&gt;www.gardening&lt;/u&gt;equipment.com). 
	Use dash/s to separate keywords.&lt;/p&gt;
&lt;p&gt;You can also think of buying other versions of your domain 
	names. You can use it and it also ensure that your competitors cannot use it. 
	Include the name of the company if it says about your products or services. Use 
	of subdomains also helps in SEO.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Navigation Menus&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Navigation should always be customer centric. It should be 
	located easily on the page. Use either a simple menu bar across the top and a 
	detailed list at the bottom or at either sides. Keep them simple and 
	straightforward.&lt;/p&gt;
&lt;p&gt;The link text inside the button should be easy to read. Choice 
	of colors and fonts plays an important role here. Use terms that your client 
	may have used in the search engines to locate the information. Do not dilute 
	the impact with too many navigation links.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Linking Strategy&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Inconsistent linking to the index page can be blamed greatly 
	for the poor performance of a website. It can dilute the impact of your most 
	important pages to the search engines. If the index page is linked in different 
	ways, the search engine treats each linking as a separate page and not as two 
	links to the same page.</description><guid>http://www.softxml.com/LearnTutorial.asp?id=45182785248&amp;f=developingyourwebsite&amp;fo=articles</guid><category>developingyourwebsite</category></item></channel></rss>