Over the past years, a constantly growing number of people across the globe have started to use social networks, such as Twitter
. Most of them do this in order to stay in touch with friends and family. Due to this fact,
has also become a very important aspect when it comes to promoting a particular service or a specific product. Nowadays, most companies are aware of the amazing potential of social networks and they use
to achieve their advertising purposes.
Having A Social Presence
The same goes for driving more traffic to a website. Considering that millions of people worldwide use social platforms, the main advantage that comes to mind is that marketing messages can be sent directly towards the targeted audience.
These status updates should include a link to the website that needs more traffic. The website should have a social media presence.
For instance, when it comes to using social media with the purpose of getting more traffic, use the name of the website to create a brand or business page that people can `like` and `follow`.
Relying On People`s Curiosity
Status updates should mention that new content has been added to the website. However, these updates should only give people a glimpse of what they can actually find on the website.
This way, most of them will be curious to find out more and they will click the link. Moreover, it is of utmost importance that the content of the website is accurate and of high quality. In this case, people are more likely to `share` and `like` a particular page or `tweet` about it.
can become more effective once social media buttons
have been added on every page. This way, visitors do not have to copy a link and post it anymore, they can just click the Facebook button, for instance, and all their `friends` will be able to see that post - which actually translates into getting more traffic to the promoted website.
Freebies And Short Videos
Offering freebies and discount vouchers is yet another lucrative strategy when it comes to
. Not only will people become fans, they will also talk about the website and mention it on their social profile pages. Their friends will be interested in how they can also get what the website is offering and traffic statistics
will improve - day by day.
Aside from photos and textual status updates, short videos
are truly amazing
tools. For instance, a high-quality short video that only offers an introductory presentation of a particular product or service is extremely effective in stimulating people`s curiosity. They will want to know more about what was shown in that video, which leads them to clicking the link to the actual website.
To sum it all up
Social marketing is a very effective way to drive more traffic to a website. The main aspect that needs to be taken into consideration is addressing the targeted niche of interest. Once this is achieved, traffic will increase constantly, as people mention the website on their social profiles. In fact,
social marketing can be regarded as free advertising - the ideal way to promote a website and get more traffic.